<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
  <channel>
    <title>Intendity Blog</title>
    <link>https://intendity.com/blog</link>
    <description>Field notes from the AI search optimization frontier - what changed in ChatGPT, Claude, Gemini and Perplexity, and what marketing teams should do about it.</description>
    <language>en-us</language>
    <lastBuildDate>Fri, 29 May 2026 11:10:08 GMT</lastBuildDate>
    <atom:link href="https://intendity.com/feed.xml" rel="self" type="application/rss+xml" />
    <item>
      <title>Google&apos;s new search box accepts PDFs, and that should worry your content team</title>
      <link>https://intendity.com/blog/googles-new-search-box-accepts-pdfs-and-that-should-worry-your-content-team</link>
      <guid isPermaLink="true">https://intendity.com/blog/googles-new-search-box-accepts-pdfs-and-that-should-worry-your-content-team</guid>
      <pubDate>Fri, 29 May 2026 11:10:08 GMT</pubDate>
      <description>When the input changes, the retrieval changes. Text-only optimization just got narrower.</description>
      <enclosure url="https://ipxntaczzxemkezuofzl.supabase.co/storage/v1/object/public/blog-covers/googles-new-search-box-accepts-pdfs-and-that-should-worry-your-content-team.jpg" type="image/jpeg" />
      <category>gemini</category>
      <category>google-search</category>
    </item>
    <item>
      <title>OpenAI signed Folha and UOL, and the Portuguese citation pool just got smaller</title>
      <link>https://intendity.com/blog/openai-signed-folha-and-uol-and-the-portuguese-citation-pool-just-got-smaller</link>
      <guid isPermaLink="true">https://intendity.com/blog/openai-signed-folha-and-uol-and-the-portuguese-citation-pool-just-got-smaller</guid>
      <pubDate>Wed, 27 May 2026 20:50:27 GMT</pubDate>
      <description>A two-publisher deal in Brazil tells you how ChatGPT will handle non-English news answers everywhere else</description>
      <category>chatgpt</category>
      <category>citation-policy</category>
    </item>
    <item>
      <title>OpenAI&apos;s Apple breakup is a distribution lesson for everyone else</title>
      <link>https://intendity.com/blog/openais-apple-breakup-is-a-distribution-lesson-for-everyone-else</link>
      <guid isPermaLink="true">https://intendity.com/blog/openais-apple-breakup-is-a-distribution-lesson-for-everyone-else</guid>
      <pubDate>Tue, 19 May 2026 18:29:07 GMT</pubDate>
      <description>The &apos;leap of faith&apos; deal failed because invocation friction killed usage. Same problem your brand has inside ChatGPT.</description>
      <enclosure url="https://ipxntaczzxemkezuofzl.supabase.co/storage/v1/object/public/blog-covers/openais-apple-breakup-is-a-distribution-lesson-for-everyone-else.jpg" type="image/jpeg" />
      <category>chatgpt</category>
    </item>
    <item>
      <title>Google says GEO is just SEO, and the mythbusting list is the real news</title>
      <link>https://intendity.com/blog/google-says-geo-is-just-seo-and-the-mythbusting-list-is-the-real-news</link>
      <guid isPermaLink="true">https://intendity.com/blog/google-says-geo-is-just-seo-and-the-mythbusting-list-is-the-real-news</guid>
      <pubDate>Sat, 16 May 2026 13:48:51 GMT</pubDate>
      <description>The optimization debate gets less interesting. The list of tactics Google explicitly tells you to stop doing gets more interesting.</description>
      <enclosure url="https://ipxntaczzxemkezuofzl.supabase.co/storage/v1/object/public/blog-covers/google-says-geo-is-just-seo-and-the-mythbusting-list-is-the-real-news.jpg" type="image/jpeg" />
      <category>aeo-research</category>
      <category>llms-txt</category>
    </item>
    <item>
      <title>Anthropic&apos;s product chief says proactivity is next, which rewrites what &apos;being cited&apos; even means</title>
      <link>https://intendity.com/blog/anthropics-product-chief-says-proactivity-is-next-which-rewrites-what-being-cite</link>
      <guid isPermaLink="true">https://intendity.com/blog/anthropics-product-chief-says-proactivity-is-next-which-rewrites-what-being-cite</guid>
      <pubDate>Thu, 14 May 2026 16:26:33 GMT</pubDate>
      <description>If Claude is setting up your customer&apos;s automations before they ask, the citation moment moves from query to setup</description>
      <enclosure url="https://ipxntaczzxemkezuofzl.supabase.co/storage/v1/object/public/blog-covers/anthropics-product-chief-says-proactivity-is-next-which-rewrites-what-being-cite.jpg" type="image/jpeg" />
      <category>claude</category>
    </item>
    <item>
      <title>Threads gets a Grok clone, and the @meta.ai reply is the citation surface</title>
      <link>https://intendity.com/blog/threads-gets-a-grok-clone-and-the-metaai-reply-is-the-citation-surface</link>
      <guid isPermaLink="true">https://intendity.com/blog/threads-gets-a-grok-clone-and-the-metaai-reply-is-the-citation-surface</guid>
      <pubDate>Wed, 13 May 2026 09:01:19 GMT</pubDate>
      <description>When the AI&apos;s answer is a public post, the post itself becomes the artifact other models will eventually read</description>
      <enclosure url="https://ipxntaczzxemkezuofzl.supabase.co/storage/v1/object/public/blog-covers/threads-gets-a-grok-clone-and-the-metaai-reply-is-the-citation-surface.jpg" type="image/jpeg" />
      <category>other-models</category>
    </item>
    <item>
      <title>Schema markup didn&apos;t move AI citations, and the Ahrefs test explains why</title>
      <link>https://intendity.com/blog/schema-markup-didnt-move-ai-citations-and-the-ahrefs-test-explains-why</link>
      <guid isPermaLink="true">https://intendity.com/blog/schema-markup-didnt-move-ai-citations-and-the-ahrefs-test-explains-why</guid>
      <pubDate>Tue, 12 May 2026 08:21:12 GMT</pubDate>
      <description>JSON-LD correlates with citations because good sites use it, not because models read it</description>
      <enclosure url="https://ipxntaczzxemkezuofzl.supabase.co/storage/v1/object/public/blog-covers/schema-markup-didnt-move-ai-citations-and-the-ahrefs-test-explains-why.jpg" type="image/jpeg" />
      <category>aeo-research</category>
      <category>citation-policy</category>
    </item>
    <item>
      <title>Reddit as an AI citation source is real, but the webinar math isn&apos;t the story</title>
      <link>https://intendity.com/blog/reddit-as-an-ai-citation-source-is-real-but-the-webinar-math-isnt-the-story</link>
      <guid isPermaLink="true">https://intendity.com/blog/reddit-as-an-ai-citation-source-is-real-but-the-webinar-math-isnt-the-story</guid>
      <pubDate>Mon, 11 May 2026 07:22:47 GMT</pubDate>
      <description>A 2,000% visibility lift sounds like a pitch deck. The underlying mechanic is more interesting than the number.</description>
      <enclosure url="https://ipxntaczzxemkezuofzl.supabase.co/storage/v1/object/public/blog-covers/reddit-as-an-ai-citation-source-is-real-but-the-webinar-math-isnt-the-story.jpg" type="image/jpeg" />
      <category>reddit-signal</category>
    </item>
    <item>
      <title>Google&apos;s subscription API is the part of the AI Overviews update worth reading twice</title>
      <link>https://intendity.com/blog/googles-subscription-api-is-the-part-of-the-ai-overviews-update-worth-reading-tw</link>
      <guid isPermaLink="true">https://intendity.com/blog/googles-subscription-api-is-the-part-of-the-ai-overviews-update-worth-reading-tw</guid>
      <pubDate>Sun, 10 May 2026 14:23:07 GMT</pubDate>
      <description>More links is the headline. A login bridge between publisher subscriptions and Google accounts is the actual shift.</description>
      <enclosure url="https://ipxntaczzxemkezuofzl.supabase.co/storage/v1/object/public/blog-covers/googles-subscription-api-is-the-part-of-the-ai-overviews-update-worth-reading-tw.jpg" type="image/jpeg" />
      <category>gemini</category>
    </item>
    <item>
      <title>Claude just got more generous, and that matters for anyone tracking citations</title>
      <link>https://intendity.com/blog/claude-just-got-more-generous-and-that-matters-for-anyone-tracking-citations</link>
      <guid isPermaLink="true">https://intendity.com/blog/claude-just-got-more-generous-and-that-matters-for-anyone-tracking-citations</guid>
      <pubDate>Sat, 09 May 2026 07:29:15 GMT</pubDate>
      <description>More compute could mean longer answers and a different shape of citation surface</description>
      <enclosure url="https://ipxntaczzxemkezuofzl.supabase.co/storage/v1/object/public/blog-covers/claude-just-got-more-generous-and-that-matters-for-anyone-tracking-citations.jpg" type="image/jpeg" />
      <category>claude</category>
    </item>
    <item>
      <title>OpenAI&apos;s new safety guardrails change how brands should write crisis content</title>
      <link>https://intendity.com/blog/openais-new-safety-guardrails-change-how-brands-should-write-crisis-content</link>
      <guid isPermaLink="true">https://intendity.com/blog/openais-new-safety-guardrails-change-how-brands-should-write-crisis-content</guid>
      <pubDate>Fri, 08 May 2026 13:52:02 GMT</pubDate>
      <description>The &apos;Trusted Contact&apos; feature means your mental health resources might finally get surfaced in AI responses</description>
      <enclosure url="https://ipxntaczzxemkezuofzl.supabase.co/storage/v1/object/public/blog-covers/openais-new-safety-guardrails-change-how-brands-should-write-crisis-content.jpg" type="image/jpeg" />
      <category>chatgpt</category>
      <category>consumer-ai-adoption</category>
    </item>
    <item>
      <title>ChatGPT ads are here, but citation placement isn&apos;t for sale</title>
      <link>https://intendity.com/blog/chatgpt-ads-are-here-but-citation-placement-isnt-for-sale</link>
      <guid isPermaLink="true">https://intendity.com/blog/chatgpt-ads-are-here-but-citation-placement-isnt-for-sale</guid>
      <pubDate>Wed, 06 May 2026 16:23:28 GMT</pubDate>
      <description>OpenAI&apos;s new Ads Manager changes how brands reach users, not how they get cited in answers</description>
      <enclosure url="https://ipxntaczzxemkezuofzl.supabase.co/storage/v1/object/public/blog-covers/chatgpt-ads-are-here-but-citation-placement-isnt-for-sale.jpg" type="image/jpeg" />
      <category>chatgpt</category>
    </item>
    <item>
      <title>OpenAI&apos;s safety crackdown changes what gets cited</title>
      <link>https://intendity.com/blog/openais-safety-crackdown-changes-what-gets-cited</link>
      <guid isPermaLink="true">https://intendity.com/blog/openais-safety-crackdown-changes-what-gets-cited</guid>
      <pubDate>Tue, 05 May 2026 09:25:56 GMT</pubDate>
      <description>New enforcement could make your brand harder to find in ChatGPT answers</description>
      <enclosure url="https://ipxntaczzxemkezuofzl.supabase.co/storage/v1/object/public/blog-covers/openais-safety-crackdown-changes-what-gets-cited.jpg" type="image/jpeg" />
      <category>chatgpt</category>
    </item>
    <item>
      <title>Why enterprise AI partnerships change nothing for search citations</title>
      <link>https://intendity.com/blog/why-enterprise-ai-partnerships-change-nothing-for-search-citations</link>
      <guid isPermaLink="true">https://intendity.com/blog/why-enterprise-ai-partnerships-change-nothing-for-search-citations</guid>
      <pubDate>Tue, 05 May 2026 09:24:17 GMT</pubDate>
      <description>Anthropic and OpenAI are chasing corporate contracts, but the real game is still who gets quoted in answers</description>
      <enclosure url="https://ipxntaczzxemkezuofzl.supabase.co/storage/v1/object/public/blog-covers/why-enterprise-ai-partnerships-change-nothing-for-search-citations.jpg" type="image/jpeg" />
      <category>chatgpt</category>
      <category>claude</category>
    </item>
    <item>
      <title>Government ChatGPT just went live</title>
      <link>https://intendity.com/blog/government-chatgpt-just-went-live</link>
      <guid isPermaLink="true">https://intendity.com/blog/government-chatgpt-just-went-live</guid>
      <pubDate>Tue, 05 May 2026 09:16:17 GMT</pubDate>
      <description>FedRAMP certification means federal agencies can now use ChatGPT Enterprise. Here&apos;s why that changes what gets cited.</description>
      <enclosure url="https://ipxntaczzxemkezuofzl.supabase.co/storage/v1/object/public/blog-covers/government-chatgpt-just-went-live.jpg" type="image/jpeg" />
      <category>chatgpt</category>
      <category>consumer-ai-adoption</category>
    </item>
    <item>
      <title>Your content gets crawled. So why doesn&apos;t ChatGPT cite it?</title>
      <link>https://intendity.com/blog/your-content-gets-crawled-so-why-doesnt-chatgpt-cite-it</link>
      <guid isPermaLink="true">https://intendity.com/blog/your-content-gets-crawled-so-why-doesnt-chatgpt-cite-it</guid>
      <pubDate>Tue, 05 May 2026 08:50:49 GMT</pubDate>
      <description>The invisible filter between AI retrieval and AI answers is where your competition wins</description>
      <enclosure url="https://ipxntaczzxemkezuofzl.supabase.co/storage/v1/object/public/blog-covers/your-content-gets-crawled-so-why-doesnt-chatgpt-cite-it.jpg" type="image/jpeg" />
      <category>chatgpt</category>
      <category>perplexity</category>
      <category>aeo-research</category>
    </item>
  </channel>
</rss>